Podcasts

Avoiding Trademark Disputes and Protecting Your Brand

By Mark A. Goodman, Esq. | September 24, 2026

What are common trademark issues businesses face with their names or logos? Common trademark issues arise when businesses become too attached to a name over time, investing heavily in its recognition and marketing. If a new business uses a name similar to a well-established company, it risks legal challenges that can force costly rebranding. Conversely,…

Common Trademark Filing Mistakes and How to Avoid Them

By Mark A. Goodman, Esq. | July 15, 2026

What are the most common trademark filing mistakes entrepreneurs make? Many entrepreneurs fall into the trap of using low-cost services or unqualified individuals to file their trademarks, which can lead to significant issues. A notable mistake is filing a trademark on an “intent to use” basis for a business that’s already operational, which fails to…

How to Avoid Trademark Issues When Naming Your Business

By Mark A. Goodman, Esq. | June 18, 2026

What are common mistakes business owners make when choosing a company name? Many business owners become overly attached to a name early on without checking for potential trademark conflicts. It’s crucial to remain flexible and creative in the early stages to avoid legal headaches. If a name is already associated with a large company, it…

The Dangers of DIY Patent and Trademark Filings

By Mark A. Goodman, Esq. | May 20, 2025

Many entrepreneurs, especially those working with limited budgets, often consider handling patent or trademark filings themselves. It’s understandable, as legal fees can be daunting. However, skipping professional help can lead to serious issues down the road. For patents, one of the biggest mistakes people make is not filing early enough. In the United States, once…

Intellectual Property: What’s the Difference?

By Mark A. Goodman, Esq. | May 14, 2025

Intellectual property (IP) rights, which include patents, copyrights, and trademarks, are created by the government to encourage innovation. While they all serve to protect various aspects of your creations, they each function differently. A patent protects an invention, such as a new product or technology, ensuring no one can copy or use it without permission.…

Introduction to Patents

By Mark A. Goodman, Esq. | May 7, 2025

Patents are government-granted rights that allow the patent holder to exclude others from making, using, selling, or importing their invention. These intellectual property rights are akin to owning a piece of land—just as you can keep people off your property, a patent lets you prevent others from using your invention without permission. Patent protection is…